Savor the Flavors of Shinjuku: A Taste of History and Tradition

From the Edo-era Naito Togarashi chili pepper to long-standing favorites like Oiwake Dango, Hanazono Manju, and the birthplace of cream-filled bread at Nakamuraya, Shinjuku is home to many culinary firsts. Postwar favorites like Acacia’s cabbage rolls have also become part of the city’s food culture. With both traditional Japanese and Western influences, Shinjuku has earned its place as a “birthplace of flavors.”

This feature introduces time-honored tastes born in Shinjuku—perfect for souvenirs, a stroll around town, or simply enjoying a bite of history.

1. 追分だんご本舗（Oiwake Dango Honpo）– Skewered Sweets

Located in Shinjuku Sanchome, Oiwake Dango Honpo is a wagashi (traditional sweets) shop with roots dating back to the Muromachi period. In addition to classics like Mitarashi (soy glaze) and red bean paste, you’ll find seasonal offerings and unique flavors like ginger and Naito chili. Enjoy their sweets in the in-store café or take them to-go and stroll to nearby Shinjuku Gyoen.

Visitor Info

Opening Hours: 10:00 AM – 7:30 PM (Closed on Mondays)
Address: 3-1-22 Shinjuku, Shinjuku-ku, Tokyo
Access: 2-minute walk from Shinjuku-sanchome Station (Tokyo Metro Marunouchi Line, Fukutoshin Line, Toei Shinjuku Line)

◆ Read more:
Oiwake Dango Honpo: Seasonal and Unique Skewered Sweets in Shinjuku

2. 花園饅頭（Hanazono Manju）– Classic Red Bean Confection

Founded in 1834 (Tenpo era), Hanazono Manju is a beloved long-established sweet shop near Hanazono Shrine. Made with premium yams and fine flour, the soft outer shell complements the delicate sweetness of red bean paste crafted from Hokkaido azuki beans and Wasanbon sugar. Their traditional manju are joined by popular items like red bean bread and Tokyo-style pudding.

Visitor Info

Opening Hours: 10:00 AM – 7:00 PM
Address: 5-16-15 Shinjuku, Shinjuku-ku, Tokyo
Access: 3-minute walk from Shinjuku-sanchome Station (Tokyo Metro)

◆ Read more:
Hanazono Manju: A Classic Wagashi of Shinjuku

3. 中村屋（Nakamuraya）– Japan’s First Cream-Filled Bread

Founded in 1901, Nakamuraya is credited with inventing Japan’s first cream-filled bread. The delicate, chewy dough is filled with velvety smooth custard that melts in your mouth. Its nostalgic sweetness transcends generations. A must-try original when visiting Shinjuku!

Visitor Info

Opening Hours: 10:00 AM – 8:00 PM
Address: 3-26-13 Shinjuku, Shinjuku-ku, Tokyo (B1 of Nakamuraya Building)
Access: 1-minute walk from Shinjuku Station East Exit

◆ Read more:
Nakamuraya: Home of Japan’s First Cream Bread, Famous Curry, and More

4. 大角玉屋（Ōsumi Tamaya）– Strawberry Bean Daifuku

Daikoku Tamaya in Akebonobashi created the original “Strawberry Bean Daifuku” in 1985. A harmonious balance of soft mochi, sweet red bean paste, tangy strawberry, and salty beans made it an instant national favorite. Enjoy seasonal strawberries in every bite year-round.

Visitor Info

Opening Hours: 9:00 AM – 7:00 PM
Address: 2-8 Sumiyoshi-cho, Shinjuku-ku, Tokyo
Access: 3-minute walk from Akebonobashi Station (Toei Shinjuku Line)

◆ Read more:
Daikoku Tamaya: The Original Strawberry Daifuku from Shinjuku

内藤とうがらし（Naito Togarashi）– Shinjuku’s Historic Chili Pepper

Have you heard of Naito Togarashi, a traditional chili pepper that originated in Shinjuku during the Edo period? Recognized for its vibrant red color, mild spiciness, and deep aroma, this historic vegetable is easier to enjoy than most chili peppers. After a gentle kick of heat, its rich fragrance lingers on the palate. Beyond its use as a powder or seasoning, it also appears in unexpected items like sweets and craft beer. Why not take home a taste of Shinjuku’s unique culinary heritage?

Visitor Info

Shinjuku Musashino-kan Theater Shop
Naito Togarashi Vending Machine
(in front of Imada Newspaper Shop: 1-23-2 Hyakunincho, Shinjuku-ku)
Available at stores such as AEON Food Style Nishi-Shinjuku.

◆ Read more here ☟
Naito Togarashi: Shinjuku’s Historic Chili Pepper and Where to Try It

6. アカシア（Acacia）– Rolled Cabbage Stew

Akashiya is a long-established Western-style restaurant and the birthplace of Japan’s rolled cabbage stew. Inspired by traditional European cuisine, the dish has been reimagined with a unique recipe to pair perfectly with rice. The rich yet refreshing sauce is made without butter or milk, giving it a distinct flavor that enhances the tender cabbage and savory meat filling. It’s a beloved taste that has been cherished in Shinjuku for decades—don’t miss the chance to try this local classic.

Visitor Info

Opening Hours: 11:00 AM – 9:00 PM
Address: 3-22-10 Shinjuku, Shinjuku-ku, Tokyo
Access: 5-minute walk from JR Shinjuku Station East Exit

◆ Read more:
Akashiya – The Birthplace of Rolled Cabbage Stew in Shinjuku

These are just a few of the iconic flavors that represent the culinary heritage of Shinjuku. Each dish carries the memories and spirit of the city, passed down through generations.

In the midst of Shinjuku’s hustle and bustle, you may stumble upon a shopfront where these stories of flavor still live on.

Timeless yet refreshing—experience the charm of Shinjuku’s traditional cuisine for yourself.

(YOKOSO Shinjuku Editorial Team)

*Please note: Store hours and services are subject to change. For the latest details, please check the official website of each location.*

Area MAP

（YOKOSO SHINJUKU）