In a narrow alley sandwiched between Hanazono Shrine and Shinjuku Promenade, there is an area where small, one-counter-only bars and snack bars are clustered. This area is called “Golden Gai” and has long been known as a gathering place for cultural figures such as editors, theater professionals, and writers, exuding a unique atmosphere.
The origins of Golden Gai date back to shortly after the war. The old-fashioned townscapes still remain, creating a mysterious blend of past and present.
In the past decade or so, there has been an increase in casual drinking establishments. The presence of no-cover-charge bars and young staff members has lowered the threshold, making it more noticeable among younger people. It has also become a popular tourist spot, attracting many Western visitors.
While the number of shops that have been in business since the post-war era has decreased, the DNA of Golden Gai undeniably persists. This is because, amidst generational changes in ownership, they have managed to carry on the unique culture of Golden Gai.
The basic system is a cover charge plus a per-drink basis. Prices vary between establishments, and most places do not have menus. There are also many venues where you can bring your own bottle, as well as some exclusive membership-based establishments.
Sophisticated Drinking Style in Golden Gai
It is a tradition in Golden Gai to offer your seat to the next customer and say “Please have a drink” to the staff behind the counter. Due to the small size of each establishment, it can be challenging to accommodate large groups. To fully enjoy the serendipitous encounters with fellow patrons, it is recommended to explore the area alone. Moreover, there are over 250 establishments in Golden Gai. Instead of staying at one place for too long, the real thrill lies in bar-hopping. New encounters and discoveries await you.
Regardless of age or gender, it is a time to engage in conversations with the person next to you. While savoring drinks and interacting with the staff, explore the numerous bars in the area. It is a precious spot where you can fully indulge in the unique depth that can only be experienced in Shinjuku’s Golden Gai.
Explore Golden Gai and find the perfect spot that suits your taste.
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(YOKOSO SHINJUKU)
