Exclusive Items & Perks! Beloved by Elementary Schoolers Too
The “Rilakkuma Store & Sumikko Gurashi Shop Shinjuku” will open on Friday, April 25, 2025, right by the East Exit of Shinjuku Station on the 4th floor of the Okadaya Building. Though compact at about 57.65㎡, the shop has a layout designed to fully immerse visitors in the charming worlds of these characters.
A Concept of “Adding Relaxation to Everyday Life”
The Rilakkuma Store, themed “Happy Life with Rilakkuma,” recreates the laid-back atmosphere of Rilakkuma’s world within the shop. It’s stocked with goods that add a little touch of happiness to daily life.
Next door, the Sumikko Gurashi Shop is themed “Everyday with Sumikko,” highlighting the slightly shy and unique “Sumikko” friends who offer gentle support for daily living. Loved by everyone from kids to adults, they’re sure to bring a smile to your face.
A Neon & Pop Exclusive Design for the Shinjuku Store!
The Shinjuku location is designed with a fun neon motif that’s bright and photogenic—making it the perfect photo spot for fans. Don’t miss out on exclusive items you’ll only find here!
Grand Opening Limited-Edition Items & Perks
To celebrate the grand opening, limited-edition merchandise and exclusive shopping perks will be available starting Golden Week.
[Special Perks]
■ Starting May 3 (Sat, Holiday):
Spend ¥4,400 (tax included) or more on Sumikko Gurashi items and receive an “Original Charm” gift!
■ Starting May 4 (Sun, Holiday):
Spend ¥4,400 (tax included) or more on Rilakkuma items and get another “Original Charm” as a gift!
*All gifts are limited in quantity and available on a first-come, first-served basis (one per transaction).
[Limited-Edition Merchandise]
■ Scheduled for release on May 3 (Sat, Holiday):
Ebi Fry no Shippo / Tapioca mini plushies, ¥1,430 each
■ Scheduled for release on May 4 (Sun, Holiday):
Rilakkuma keychain plushie – ¥2,420
Kiiroitori keychain plushie – ¥2,200
*In addition to these, the store will be filled with a wide range of plushies, stationery, and other adorable items.
*Details about pre-orders will be announced on the Rilakkuma Store Blog at a later date.
Whether you’re a die-hard fan or just looking for a fun and relaxing shopping experience in Shinjuku, the “Rilakkuma Store & Sumikko Gurashi Shop Shinjuku” is a must-visit. Immerse yourself in the worlds of these beloved characters and find the perfect souvenir to take home!
(YOKOSO Shinjuku Editorial Team)
Basic Information
| Store Name | Rilakkuma Store & Sumikko Gurashi Shop Shinjuku |
| Address | 4F Okadaya Building, 3-23-16 Shinjuku, Shinjuku-ku, Tokyo |
| Hours | 10:30 AM – 8:30 PM |
| Closed | Irregular holidays |
| Opening Date | Friday, April 25, 2025 |
| Access | 1-minute walk from JR Shinjuku Station (East Exit) |
*Store hours, pricing, and details may change. For the latest updates, please check with the store directly.
