Brimming with Cute Sanrio Characters

At the entrance of the store with an area of 64 tsubo (approximately 211 square meters) and a collection of about 2,000 items, there is a Hello Kitty monument standing at approximately 180 cm (including the base)! The adorable Kitty welcomes fans from all over the world.

The interior walls of the store feature the cutest designs from wrapping paper previously used in Sanrio shops. In addition, they have created a fun shopping experience by incorporating the strawberry-shaped lamps used in the “Ichigo no Ouchi” store in Tokyo’s Denenchofu area, allowing customers to feel the history of Sanrio shops.

In addition to the Sanrio Shinjuku Store, there are two other Sanrio shops operating in Lumine Est and Keio Department Store, making it a spot where fans from all over the world, from children to adults, can gather and get excited.

Popular Product Lineup

Plush Toys & Mascot Holders: A wide variety of plush toys and mascot holders featuring popular characters such as Hello Kitty, My Melody, and Cinnamoroll. Japan-exclusive designs and traditional Japanese-themed goods are also available, making them popular among international tourists.

Other Shops Where You Can Buy Sanrio Products

Sanrio now!!! Lumine Est Shinjuku Store
Address: 3F Lumine Est Shinjuku, 3-38-1 Shinjuku, Shinjuku-ku, Tokyo, Japan
Business Hours: 11:00 AM – 9:00 PM

Sanrio at Keio Department Store Shinjuku 7F
Address: 7F Keio Department Store Shinjuku, 1-1-4 Nishi-Shinjuku, Shinjuku-ku, Tokyo, Japan
Business Hours: 10:00 AM – 8:00 PM

Sanrio at Takashimaya Shinjuku Store 9F
Address: 9F Takashimaya Shinjuku Store, 5-24-2 Sendagaya, Shibuya-ku, Tokyo, Japan
Business Hours: 10:00 AM – 8:00 PM

（YOKOSO SHINJUKU)

Basic Information

※Please note that prices, business hours, and regular holidays may change, so please check directly with the store for the latest information.

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