{"id":511843,"date":"2025-07-28T17:04:24","date_gmt":"2025-07-28T08:04:24","guid":{"rendered":"https:\/\/yokoso-shinjuku.com\/en\/?p=511843"},"modified":"2025-07-28T17:05:50","modified_gmt":"2025-07-28T08:05:50","slug":"taste-the-history-of-shinjuku%ef%bd%9ctraditional-sweets-local-specialty-shops","status":"publish","type":"post","link":"https:\/\/yokoso-shinjuku.com\/en\/imp-info\/taste-the-history-of-shinjuku%ef%bd%9ctraditional-sweets-local-specialty-shops\/","title":{"rendered":"Taste the History of Shinjuku\uff5cTraditional Sweets & Local Specialty Shops"},"content":{"rendered":"

Savor the Flavors of Shinjuku: A Taste of History and Tradition<\/h3>\n

From the Edo-era Naito Togarashi chili pepper to long-standing favorites like Oiwake Dango, Hanazono Manju, and the birthplace of cream-filled bread at Nakamuraya, Shinjuku is home to many culinary firsts. Postwar favorites like Acacia’s cabbage rolls have also become part of the city’s food culture. With both traditional Japanese and Western influences, Shinjuku has earned its place as a “birthplace of flavors.”<\/p>\n

This feature introduces time-honored tastes born in Shinjuku\u2014perfect for souvenirs, a stroll around town, or simply enjoying a bite of history.<\/p>\n

\n~Contents~
\n1. \u8ffd\u5206\u3060\u3093\u3054\u672c\u8217\uff08Oiwake Dango Honpo\uff09\u2013 Skewered Sweets<\/a>
\n2. \u82b1\u5712\u9945\u982d\uff08Hanazono Manju\uff09\u2013 Classic Red Bean Confection<\/a>
\n3. \u4e2d\u6751\u5c4b\uff08Nakamuraya\uff09\u2013 Japan\u2019s First Cream-Filled Bread<\/a>
\n4. \u5927\u89d2\u7389\u5c4b\uff08\u014csumi Tamaya\uff09\u2013 Strawberry Bean Daifuku<\/a>
\n5. \u5185\u85e4\u3068\u3046\u304c\u3089\u3057\uff08Naito Togarashi\uff09\u2013 Shinjuku\u2019s Historic Chili Pepper<\/a>
\n6. \u30a2\u30ab\u30b7\u30a2\uff08Acacia\uff09\u2013 Rolled Cabbage Stew<\/a>\n<\/div>\n

1. \u8ffd\u5206\u3060\u3093\u3054\u672c\u8217\uff08Oiwake Dango Honpo\uff09\u2013 Skewered Sweets<\/h4>\n

\"Oiwake<\/p>\n

Located in Shinjuku Sanchome, Oiwake Dango Honpo is a wagashi (traditional sweets) shop with roots dating back to the Muromachi period. In addition to classics like Mitarashi (soy glaze) and red bean paste, you\u2019ll find seasonal offerings and unique flavors like ginger and Naito chili. Enjoy their sweets in the in-store caf\u00e9 or take them to-go and stroll to nearby Shinjuku Gyoen.<\/p>\n

Visitor Info<\/h5>\n

Opening Hours: 10:00 AM \u2013 7:30 PM (Closed on Mondays)
\nAddress: 3-1-22 Shinjuku, Shinjuku-ku, Tokyo
\nAccess: 2-minute walk from Shinjuku-sanchome Station (Tokyo Metro Marunouchi Line, Fukutoshin Line, Toei Shinjuku Line)<\/p>\n

\u25c6 Read more:
\nOiwake Dango Honpo: Seasonal and Unique Skewered Sweets in Shinjuku<\/a><\/p>\n

2. \u82b1\u5712\u9945\u982d\uff08Hanazono Manju\uff09\u2013 Classic Red Bean Confection<\/h4>\n

\"Hanazono<\/p>\n

Founded in 1834 (Tenpo era), Hanazono Manju is a beloved long-established sweet shop near Hanazono Shrine. Made with premium yams and fine flour, the soft outer shell complements the delicate sweetness of red bean paste crafted from Hokkaido azuki beans and Wasanbon sugar. Their traditional manju are joined by popular items like red bean bread and Tokyo-style pudding.<\/p>\n

Visitor Info<\/h5>\n

Opening Hours: 10:00 AM \u2013 7:00 PM
\nAddress: 5-16-15 Shinjuku, Shinjuku-ku, Tokyo
\nAccess: 3-minute walk from Shinjuku-sanchome Station (Tokyo Metro)<\/p>\n

\u25c6 Read more:
\nHanazono Manju: A Classic Wagashi of Shinjuku<\/a><\/p>\n

3. \u4e2d\u6751\u5c4b\uff08Nakamuraya\uff09\u2013 Japan\u2019s First Cream-Filled Bread<\/h4>\n

\"Nakamuraya
<\/p>\n

Founded in 1901, Nakamuraya is credited with inventing Japan\u2019s first cream-filled bread. The delicate, chewy dough is filled with velvety smooth custard that melts in your mouth. Its nostalgic sweetness transcends generations. A must-try original when visiting Shinjuku!<\/p>\n

Visitor Info<\/h5>\n

Opening Hours: 10:00 AM \u2013 8:00 PM
\nAddress: 3-26-13 Shinjuku, Shinjuku-ku, Tokyo (B1 of Nakamuraya Building)
\nAccess: 1-minute walk from Shinjuku Station East Exit<\/p>\n

\u25c6 Read more:
\nNakamuraya: Home of Japan\u2019s First Cream Bread, Famous Curry, and More<\/a><\/p>\n

4. \u5927\u89d2\u7389\u5c4b\uff08\u014csumi Tamaya\uff09\u2013 Strawberry Bean Daifuku<\/h4>\n

\"Daikoku<\/p>\n

Daikoku Tamaya in Akebonobashi created the original “Strawberry Bean Daifuku” in 1985. A harmonious balance of soft mochi, sweet red bean paste, tangy strawberry, and salty beans made it an instant national favorite. Enjoy seasonal strawberries in every bite year-round.<\/p>\n

Visitor Info<\/h5>\n

Opening Hours: 9:00 AM \u2013 7:00 PM
\nAddress: 2-8 Sumiyoshi-cho, Shinjuku-ku, Tokyo
\nAccess: 3-minute walk from Akebonobashi Station (Toei Shinjuku Line)<\/p>\n

\u25c6 Read more:
\nDaikoku Tamaya: The Original Strawberry Daifuku from Shinjuku<\/a><\/p>\n

\u5185\u85e4\u3068\u3046\u304c\u3089\u3057\uff08Naito Togarashi\uff09\u2013 Shinjuku\u2019s Historic Chili Pepper<\/h4>\n

\"Naito
\nHave you heard of Naito Togarashi, a traditional chili pepper that originated in Shinjuku during the Edo period? Recognized for its vibrant red color, mild spiciness, and deep aroma, this historic vegetable is easier to enjoy than most chili peppers. After a gentle kick of heat, its rich fragrance lingers on the palate. Beyond its use as a powder or seasoning, it also appears in unexpected items like sweets and craft beer. Why not take home a taste of Shinjuku\u2019s unique culinary heritage?<\/p>\n

Visitor Info<\/h5>\n

Shinjuku Musashino-kan Theater Shop
\nNaito Togarashi Vending Machine
\n(in front of Imada Newspaper Shop: 1-23-2 Hyakunincho, Shinjuku-ku)
\nAvailable at stores such as AEON Food Style Nishi-Shinjuku.<\/p>\n

\u25c6 Read more here \u261f
\nNaito Togarashi: Shinjuku\u2019s Historic Chili Pepper and Where to Try It<\/a><\/p>\n

6. \u30a2\u30ab\u30b7\u30a2\uff08Acacia\uff09\u2013 Rolled Cabbage Stew<\/h4>\n

\"\u30a2\u30ab\u30b7\u30a2\u306e\u30ed\u30fc\u30eb\u30ad\u30e3\u30d9\u30c4\u30b7\u30c1\u30e5\u30fc\"<\/p>\n

Akashiya is a long-established Western-style restaurant and the birthplace of Japan\u2019s rolled cabbage stew. Inspired by traditional European cuisine, the dish has been reimagined with a unique recipe to pair perfectly with rice. The rich yet refreshing sauce is made without butter or milk, giving it a distinct flavor that enhances the tender cabbage and savory meat filling. It’s a beloved taste that has been cherished in Shinjuku for decades\u2014don’t miss the chance to try this local classic.<\/p>\n

Visitor Info<\/h5>\n

Opening Hours: 11:00 AM \u2013 9:00 PM
\nAddress: 3-22-10 Shinjuku, Shinjuku-ku, Tokyo
\nAccess: 5-minute walk from JR Shinjuku Station East Exit<\/p>\n

\u25c6 Read more:
\nAkashiya \u2013 The Birthplace of Rolled Cabbage Stew in Shinjuku<\/a><\/p>\n

\n

These are just a few of the iconic flavors that represent the culinary heritage of Shinjuku. Each dish carries the memories and spirit of the city, passed down through generations.<\/p>\n

In the midst of Shinjuku\u2019s hustle and bustle, you may stumble upon a shopfront where these stories of flavor still live on.<\/p>\n

Timeless yet refreshing\u2014experience the charm of Shinjuku\u2019s traditional cuisine for yourself.<\/p>\n

(YOKOSO Shinjuku Editorial Team)<\/p>\n

*Please note: Store hours and services are subject to change. For the latest details, please check the official website of each location.*<\/p>\n

Area MAP<\/span><\/h3>\n